Wild Fire Bakery
BRANDING / SIGNAGE / WEB DESIGN
In a city blessed with an abundance of bakeries, Wild Fire is an institution for more than just bread. For 17 years, the bakery has turned a certain street corner into a community hub for street art, sustainability, social consciousness and wholesome wood-fired goodness. So the task of refreshing their identity was a careful one that maintained their rustic roots while providing a badge of honor for the team that has carried on the tradition.
The flexibility of the new identity proved useful. The applications for the roll out have ranged from multipurpose patches that give the staff freedom to stitch on their own wardrobe, to vehicle graphics on the emission free delivery vehicle.
In true Wild Fire style, the signage program was a collaborative effort. The main logo was applied to the street frontage by a long-time mural artist in the Wild Fire circle. We focused our efforts on a traditional hand painted treatment for the windows.
The new website featured candid and naturally lit photography of the food and paid tribute to the process, the place and the people behind the food.