BRANDING / VIDEO ANIMATION / GRAPHICS
The food truck scene is the wild west - there are no rules and endless concepts. We helped suit up a dandy, foreign entrant – Jack Potato. We let the English tradition take the lead and brought some bespoke styling to a UK street food icon.
In addition to learning about the traditional “jacket potato” this project had us dabbling in stop motion animation, russet potato styling and tinfoil tailoring. The three animated teaser videos were launched in a series to help tease the food truck's auspicious debut.
The final truck design relied on a full wrap of classic rep tie striping in a quintessentially British color palate.