BRanding / APPLICATION DESIGN / LAUNCH & AD SALES VIDEOs
LOGO & THEMELINE
We teamed up with Citified to develop this hybrid web application from the ground up. Citified is a content and data application, focused exclusively on the burgeoning new development scene and all of that industry's news. Since Citified's functionality is new to its audience, we developed a friendly identity that made an easy visual merger of iconic representations for new buildings and online content. The themeline emphasized the comprehensive news coverage from beginning to end of each new build project on the landscape.
Citified's sophisticated technical engine is built around a massive database designed to offer a feature-rich user experience to multiple target audiences. Introducing the functionality in an intuitive and accessible way was our job. In keeping with the approach to the logo, we relied on the principles of good information design. The interface and modular page layouts were minimal, gradient-free frameworks with strategic use of colour, typography and space to tell every story.